AI
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The conventional wisdom on the coming reckoning for ai-generated content broke this year, and most of us are still operating on the old playbook.
If you talk to the practitioners actually shipping in this space, they sound notably less excited and notably more confident than the hype cycle suggests. That contrast — quieter, more grounded enthusiasm — is usually the signal you want.
Skeptics will point out — correctly — that we've seen similar inflection-point claims fizzle. The honest answer is that you don't need certainty to act, just better expected value. The downside of moving too early in this category is…
Skeptics will point out — correctly — that we've seen similar inflection-point claims fizzle. The honest answer is that you don't need certainty to act, just better expected value. The downside of moving too early in this category is…
Don't rebuild your strategy around a single data point. Do update your priors. The cost of a small adjustment now is far less than a full pivot in six months.
The conventional wisdom on the coming reckoning for ai-generated content broke this year, and most of us are still operating on the old…