AI

The Hidden Cost of Running LLMs at Scale (And How to Cut It in Half)

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We've been telling ourselves a story about the hidden cost of running llms at scale (and how to cut it in half) that no longer matches the data. Time to update.

What's changing

Skeptics will point out — correctly — that we've seen similar inflection-point claims fizzle. The honest answer is that you don't need certainty to act, just better expected value. The downside of moving too early in this category is…

Why it matters

Skeptics will point out — correctly — that we've seen similar inflection-point claims fizzle. The honest answer is that you don't need certainty to act, just better expected value. The downside of moving too early in this category is…

What to do about it

The shift began quietly. A handful of teams, working in parallel and mostly unaware of each other, arrived at similar conclusions: the old approach optimized for a constraint that no longer binds. Hardware got cheaper. Models got smaller.…

The takeaway

The biggest mistake will be treating this as a tooling question when it's actually a strategy question. Tools change. The underlying shift in customer expectations is what compounds.

Read the full story

We've been telling ourselves a story about the hidden cost of running llms at scale (and how to cut it in half) that no longer matches the…

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