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We've been telling ourselves a story about how tiktok is reshaping what gets greenlit in hollywood that no longer matches the data. Time to update.
What's tricky is that the leading indicators are noisy. Vendor revenue is up, but so is churn. Talent moves both ways. Job postings list contradictory requirements. The strongest signal is what experienced practitioners do with their own…
Skeptics will point out — correctly — that we've seen similar inflection-point claims fizzle. The honest answer is that you don't need certainty to act, just better expected value. The downside of moving too early in this category is…
If you talk to the practitioners actually shipping in this space, they sound notably less excited and notably more confident than the hype cycle suggests. That contrast — quieter, more grounded enthusiasm — is usually the signal you want.…
We don't need another framework — we need a better default. For most teams, the right move is to test the contrarian position with one project and let the results decide.
We've been telling ourselves a story about how tiktok is reshaping what gets greenlit in hollywood that no longer matches the data. Time to…